Podcasts Science Nature Green Dreamer: Seeding change towards collective healing, sustainability, regeneration 89) Why sustainability doesn't make headlines in mainstream media and how we can reframe this topic with Georgina Wilson-Powell

89) Why sustainability doesn't make headlines in mainstream media and how we can reframe this topic with Georgina Wilson-Powell

Published: Nov. 24, 2018, 6:35 p.m.

Why is it that environmental issues rarely make headlines in mainstream media? What's the importance in providing objective information about sustainability, as opposed to subjective ones?

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Georgina Wilson-Powell,\xa0the founder of Pebble, a community-focused and mobile-first magazine on a mission to influence consumer change through inspiring advice for sustainable living. Let's dive in.

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HIGHLIGHTS

[4:46] Georgina's thoughts on why sustainability topics often don't make headlines in mainstream media.

[5:01]\xa0Georgina: "I was always told that\xa0sustainability doesn't sell; it's boring; no one is interested.\xa0I just felt in my gut that was wrong..."

[17:45]\xa0Kam\xe9a: "Why did you decide to emphasize that Pebble Magazine is mobile-first?"

[20:25] Georgina shares her greatest piece of guidance on how we can tell more engaging stories when it comes to sustainability.

[21:48]\xa0Georgina: "We like to say that we're the carrot, not the stick. Because you can't beat people into submission to change their behavior."

[26:57] Georgina's thoughts on inspiring friends and family members to care about sustainability topics

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