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Why does carbon offsetting sometimes have a negative reputation for just being a bandaid solution to our emissions, and how does the word itself limit our perception of what these projects are actually about? How can we pick out carbon offsetting projects actually effectively offsetting emissions, from the ones that aren\'t?

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Marisa de Belloy, CEO of Cool Effect, shares her wisdom with you.

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HIGHLIGHTS:

[6:27] What Cool Effect does and how it\'s different than other carbon offsetting projects.

[16:47] Marisa: "When you donate to Cool Effect, you know exactly how many tons of carbon you personally have reduced."

[18:31] Marisa: "Carbon offsetting is the only way we currently have to get to zero."

[20:50] Kam\\xe9a: "How much would an average American need to offset their emissions for the year?"

[22:09] How consumers can identify which carbon offset projects that are reputable and trustworthy.

[25:00] Kam\\xe9a: "What do you think it will take for emissions to get the same amount of attention as something like plastic?"

[16:42] How Marisa deals with overwhelm and negativity when it comes to climate change.

[30:56] Marisa: "It\'s important to meet people where they are."

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Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com/65, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you\'re tuning in!