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What did it take for our guest today to help an eco surfboard startup become an industry authority and leader? What do we need to inspire a collective shift to valuing our needs over our desires?

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Mark Price, CEO of Firewire surfboards and former executive at Reef and RipCurl, shares his wisdom with you.

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HIGHLIGHTS:

[7:40] Mark walks through the process of manufacturing conventional surfboards versus Firewire's eco-conscious surfboards.

[11:49] Mark's greatest personal challenge in growing Firewire from a startup.

[16:08]\xa0How Mark balances longterm vision with current goals.

[20:32] What Mark believes has been key to Firewire going from startup to becoming a global authority.

[21:49] Kam\xe9a: "What do you see as a common struggle that eco entrepreneurs face today?"

[22:16] Mark: "If you're looking to start a company with an eco component, that cannot be the only point of difference."

[25:57] Mark: "You have to be optimistic and fight the good fight."

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Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

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