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What are some key issues in the chocolate industry that we need to know about? When things get tough, how can we stay motivated and just keep pulling through? Founder of bean-to-bar chocolate company\xa0Mad\xe9casse, Tim McCollum, shares his wisdom with us here.

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HIGHLIGHTS:

[6:44]\xa0What inspired Tim to start Mad\xe9casse.

[7:39]\xa0Kam\xe9a: \u201cWhat was your greatest learning lesson from working in the private sector that you were able to bring to your social enterprise?\u201d

[9:42]\xa0The key differences between a traditional chocolate supply chain and Mad\xe9casse\u2019s Bean-to-Bar supply chain.\xa0

[11:19]\xa0Tim\u2019s thoughts on what targeting the root cause of poverty through chocolate would look like.

[12:49]\xa0What we as individuals can do to inspire change from large corporations like Hershey\u2019s.

[14:02]\xa0Keys to Mad\xe9casse\u2019s success in establishing itself within grocery stores and retailers so far.

[16:37]\xa0Tim: \u201cYou better believe in what you\u2019re doing.\xa0You will go through these amazing swings of euphoria and crashing down, and what keeps you going is the belief in what you\u2019re doing.\u201d

[18:35]\xa0Key insights on injustices in the global cocoa industry.\xa0

[20:43]\xa0Tim\u2019s thoughts on what we need most to help address poverty and support sustainable development in our world today.

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