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If you\'re interested in learning how working with a publicist can elevate your work, or what doing PR for yourself might look like, this is an episode for you.

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What do we need to have in place before we pitch our work to the media (or work with publicists to do so) to increase our chances of getting featured? From a PR perspective, what does sustainability need to garner more attention from the public? Founder of Orchard and Broome, the first PR agency to selectively represent sustainable and ethical brands, Stephanie Sica, shares her wisdom with us.

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HIGHLIGHTS

[3:43]\\xa0Stephanie:\\xa0\\u201cI love the innovation and creativity that sustainability offers.\\u201d

[7:46]\\xa0What\\xa0Stephanie does to create work/life balance as an entrepreneur.

[8:36]\\xa0One thing eco-creatives and entrepreneurs can do to increase reach and credibility.

[10:11]\\xa0How to know when a brand ready to work with a PR agency.

[11:52]\\xa0Why it\\u2019s important for brands to have of a budget and invest in long term relationships.

[14:38]\\xa0What it means for entrepreneurs do do PR for themselves.

[16:48]\\xa0What brands should look for in a publicist.

[21:40]\\xa0Stephanie: \\u201cI think we need to work hard to stress the\\xa0inclusivity of sustainability and the idea that sustainability can be for everybody.\\u201d

[28:00]\\xa0Stephanie: \\u201cI don\\u2019t compare myself to others because I wouldn\\u2019t be where I am today if I didn\\u2019t do things my way.\\u201d

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Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you\'re tuning in!