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In the middle of this global awareness to use less single-use plastic bottled water, why is the bottled water market still on the rise? Why is aluminum superior to plastic as a material used for single-use packaging?

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Sharing her wisdom here is Nicole Doucet, the CEO and Co-founder of Open Water. You'll hear about all the reasons why aluminum is a more environmentally friendly packaging material when compared to plastic, the pervasive problem with microplastics, why recycling plastic isn't a sustainable solution, and more. Let's dive in!

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HIGHLIGHTS\xa0

[4:57]\xa0Nicole's thoughts on why it seems we have just recently gained more awareness as a society on single-use plastic even though it's been a problem for a long time.

[9:01] Why aluminum is a more environmentally material than plastic for packaging.

[9:44] Kam\xe9a: "Why are there incentives to support the recycling of aluminum in particular and not other materials?"

[16:22] What was the challenge you wanted to overcome with your rebranding from Green Sheep Water to Open Water?

[21:01] The problem with the pervasiveness of microplastics.

[23:13]\xa0Kam\xe9a: "How can we most effectively tackle plastic pollution as soon as possible?"

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