The Two Brothers Trying to Change the Fashion Game for Autistic People: Joel and Jose Rodriguez

Published: June 20, 2022, 12:59 p.m.

While growing up, Jose noticed his brother Joel always lose the fidget toys he used to help him focus and de-stress. His junior year of high school, Jose decided to create a solution for it - a shirt with a grommet added to the bottom to hold a keychain or any fidget toy. Not long after, a business was born - Tasium - a fidget infused apparel line to help people with Austin and ADHD handle stress, anxiety, and assist in sensory-related issues.

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In this interview, we talk about:

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- Joel\u2019s autism journey and being diagnosed at 7 with Asperger\u2019s

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- The brothers\u2019 perspective growing up in a lower socioeconomic background with a single mom

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- Jose\u2019s high school journey and starting a business inspired by his brother to help others with autism and ADHD through apparel

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- What it\u2019s like running a clothing apparel business

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- What it\u2019s like being a national story and being featured in People and Inside Edition

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Tasium's Socials:

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Tasium Website: https://www.tasiumworldwide.com/

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Tasium Instagram: https://www.instagram.com/tasium.worldwide/?hl=en

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Jose's Instagram: https://www.instagram.com/tasiumceo/?hl=af

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Grateful Living Info:

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YouTube: https://www.youtube.com/channel/UC9Bo0LHtRJJNJBUYIceg27w

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Spotify: https://open.spotify.com/show/3Hn4ttttmbWfVqAhWh4Jhi

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Apple: https://podcasts.apple.com/us/podcast/id1503185956

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My Instagram: https://www.instagram.com/aroy81547/?hl=en

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Patreon: https://www.patreon.com/gratefulliving4

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Medium: https://gratefulliving4.medium.com/

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Approximate Time Stamps:

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0:00 Intro

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0:49 Joel and Jose\u2019s background

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5:16 How Tasium started

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7:31 What advice to someone finding out they have Autism?

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9:12 Were you ever mistreated?

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10:31 Advice to a sibling on supporting someone with Autism?

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12:21 What has your mom meant to you throughout the journey?

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14:30 Any advice for people growing up in lower socioeconomic backgrounds on entrepreneurship?

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17:27 Can you talk about the NFTE class and competition?

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21:19 What does the cube stand for?

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22:37 How was receiving the first prototypes?

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24:45 How was managing business, life and school?

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26:32 How is it running a clothing apparel company?

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28:44 Any shipping and label advice?

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30:17 How is going to Babson?

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32:37 Any advice for people of color or people of lower socioeconomic background adjusting to college?

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34:58 How was becoming a national news story and being featured on Inside Edition?

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36:10 Any public speaking tips?

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37:17 Can you talk about your Kickstarter campaign?

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42:09 Any trademark advice?