Podcasts Business Entrepreneurship Grassroots Marketing How Cann is Pioneering a Tech-Driven Path in the Cannabis Industry

How Cann is Pioneering a Tech-Driven Path in the Cannabis Industry

Published: April 4, 2022, 3:52 p.m.

Learn how Cann is Pioneering a Tech-Driven Path in the Cannabis Industry with \xa0Sebastian\xa0Richard, the\xa0Senior\xa0Director\xa0at cannabis-infused social tonic brand\xa0Cann.

The cannabis industry is expanding rapidly, but an industry-wide understanding of the retail/dispensary market is still in its infancy.\xa0Sebastian\xa0Richard, the\xa0Senior\xa0Director\xa0at cannabis-infused social tonic brand\xa0Cann, states:

\u201cCannabis data is old or misaligned and lacks a centralized structure. There are 600-900 accounts in California alone, and many are single-site operators who wear multiple hats.\u201d

Since its founding by a data-driven executive team,\xa0Cann\xa0has sought to command an exceptional understanding of cannabis retail conditions, and the best account-based marketing strategies for establishing shelf dominance at dispensaries.\xa0The company\u2019s process for creating this insight can be found in this case study,\xa0How\xa0Cann\xa0Pioneered a Tech-Driven Path in an Uncharted Industry, and I feel this case would be a natural fit for your audience.\xa0

Cann\xa0is attacking the market in innovative ways, including:\xa0

Upleveling their brand ambassadors with smart, targeted selling
Forecasting strategic outcomes more clearly, empowering sales and marketing leadership to pivot toward the best revenue-driving initiatives.
Empowering their teams with visual merchandising and material distribution