BROADCASTS.com

b"Grassroots Marketing discuss various issues surrounding the the California Cannabis Market with Steve Gutterman, CEO of Falcon Brands.

Steve Gutterman, CEO of Falcon Brands, California\\u2019s proprietary premier House of Brands. Powering beloved brands like CRU, Grand CRU and High Garden, Falcon combines professionalism, street cred, and proprietary technology, and has built a scalable operating model that has solidified its dominant leadership position in today\\u2019s California market.\\xa0

Topics:
Capital markets -\\xa0Investors tend to shy away from the California cannabis market. Steve can explain they are wrong.\\xa0
Leading a successful company in the leading cannabis market -\\xa0With a unique mix of financial, branding, product development and legacy cannabis market expertise, Falcon Brands meets the incredibly high threshold for running a truly successful brand in California with an understanding that if you produce a superior set of products, you win.
The evolution of cannabis is not over -\\xa0there's another chapter coming in the playbook and Steve explains what is needed to succeed in the next chapter of cannabis\\xa0
Evolution of brands / products -\\xa0what will the next great cannabis set of products be?




\\xa0From MJBiz:\\xa0On the other side of the country, in more mature markets such as California and Colorado, flower consumers are becoming more sophisticated,\\xa0said Steve Gutterman, CEO of Falcon Brands, a vertically integrated cannabis company based in Irvine, California.

\\u201cAs markets mature and more competition comes on and customers get more sophisticated, there\\u2019s more differentiating between products,\\u201d he added. That\\u2019s when quality comes into play.

According to Gutterman, high-end flower is less vulnerable to falling prices.

Savvy consumers who are shopping for more than THC content will pay a premium for terpene and cannabinoid content. \\u201cCustomers are increasingly sophisticated \\u2013 if they want something on the high end that\\u2019s been really well-produced and tastes good, they\\u2019re willing to pay up.\\xa0

Gutterman sees high-end, indoor-grown flower in California wholesaling at $1,700-$2,000 a pound,\\xa0which is slightly down from this time last year. \\u201cThere\\u2019s this niche of high-end indoor that\\u2019s stayed price-inelastic,\\u201d he added. Overall, Gutterman expects flower to remain the single-biggest product category. \\u201cAt its core, flower provides a social experience that other things don\\u2019t,\\u201d he said, adding that every other product tries to replicate what flower offers."