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Grassroots Marketing talks to the folks at Eco Farm and Thrive Society, Devin Calloway and Danielle Dao.

With over 400 cannabis farmers and more than 200 retail buyers supported throughout California,\xa0Eco Farm\xa0is one of the largest California distribution companies flying under the radar \u2013 but not for long. The Company will be announcing after the holiday its significant expansion across the Golden State, positioning Eco Farm (serving its farming partners such as\xa0Thrive Society), as one of the largest, digitally connected upstream supply chains of legal cannabis in the world.

Eco Farm Holdings is the only plant-touching company with an in-house technology suite\xa0built to mirror every aspect of the physical operations through digital twinning, specifically for distribution and marketplace transactions. The company is vertically integrated with licensed cannabis operations across nursery, cultivation, processing, manufacturing, and distribution. In addition, the Eco Farm technology platform and Integrated Farm Program (IFP) for farmers will be licensed to cannabis operators in markets beyond California.


Thrive Society\xa0is a community of over 400 cultivators and 100 plus wholesale buyers\xa0across California. The company's\xa0B2B wholesale commodity marketplace\xa0and analytics platform showcases tens of thousands of pounds of high quality, fully compliant and tested bulk cannabis products.\xa0Thrive Society is a membership-based cannabis distribution platform\xa0that leverages underlying technology and a distribution license in the state to facilitate transactions between cannabis cultivators and end buyers. Already proven and adopted by Eco Farm\u2019s network of farmers and cultivation operations through Thrive Society, the executive team can speak to its technology infrastructure that aims to disrupt the current distribution \u201chandshake\u201d model to position the industry on the frontlines of innovation and business acumen.

www.ecofarm.ag.\xa0 Digital marketplace at\xa0www.thrive-society.com.


Devin Calloway, Founder / co-CEO / CTO / President of Eco Farm Holdings PBC / Thrive Society
Devin Calloway is the co-CEO and President of Eco Farm Holdings PBC leading the company\u2019s technology and supply chain functions. Calloway brings over 15 years of cannabis industry and advocacy experience as well as 20 years in web development, UI/UX and Info Architecture bringing a unique perspective to technology operations in the cannabis industry. Prior to founding Eco Farm, Calloway founded the first web and mobile cannabis locator app directing users to legal cannabis resources.
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Danielle Dao, Founder / co-CEO of Eco Farm Holdings PBC / Thrive Society
As Founder and co-CEO of Eco Farm Holdings PBC and Thrive Society, Danielle Dao leverages over 20 years of experience in the cannabis industry to manage Eco Farm and Thrive Societies\u2019 enterprise including: finance, operations, distribution, procurement and sales, cultivation, quality control and manufacturing. Dao is considered a Subject Matter Expert (SME) in cannabis, and brings over 10 years of expertise in supply chain relationships.