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Grassroots Marketing covers Craft Cannabis Cultivation Combining Quality and Compliance with William Windham, VP of Cultivation of Root and Bloom. William’s expertise spans all facets of cultivation, but for all his large-scale experience at Root & Bloom in Massachusetts, he stays plant-focused, making sure they each get personal attention. At Root & Bloom, William tends to 20,000 square feet of canopy and 7,000 plants.

Root & Bloom is a cannabis cultivation, extraction, and manufacturing company focusing on creating high-quality products while prioritizing sustainability, innovation, and giving back to the local community. With a combined 20 years of cannabis industry leadership, the Root & Bloom team has the expertise and perspective to create solutions that go far beyond just a good idea. Proudly local, Root & Bloom is building a partnership network of vendors and Massachusetts dispensaries to bring the best craft cannabis products to the growing Massachusetts cannabis customer base.