Alessandro Vitale is head of Intesa Sanpaolo\u2019s Hong Kong branch and its Asia-Pacific hub. He stresses the sheer size of the opportunity for Italian, British and other European business in the Greater Bay Area \u2013 taking in Guangdong, Hong Kong and Macau. \u201cThe area has the same GDP as that of Spain or Australia. The peculiarity of this region is that GDP is going to double in the next 10 years. That\u2019s a big element of growth in this region of the world.\u201d
This podcast explores how Intesa Sanpaolo is introducing Italian, UK and other European businesses to the area\u2019s opportunities. Rather than simply connecting companies with future revenue, a roadshow set up in conjunction with Elite (a business-enabling company linked to the FTSE 100) shows businesses how they can thrive through cross-cultural innovation.\xa0