Doing Business With Africa? Here Is What You Need To Know | Mona Lou International

Published: June 7, 2022, 7:09 p.m.

Listen to Mona Lou talk about the diverse culture of Africa and give tips on how to conduct business there. 

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These are by no means stereotypes and are informed by experience. It is important that people know these practices ahead of time to craft their message and mold their approach ahead of time to maintain lasting cross-cultural relationships.

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There is a huge global market for you, your products, and your services. Whether you're planning to enter new markets, or working with global clients at home, it is imperative to understand a few differences if you are to have successful results.

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For over 30 years, Mona's work has revolved around international trade, sales, leadership, and team building. Throughout her experience, she has learned that the process of understanding other cultures takes time, an open mind, and a deep investment. It takes a genuine interest in culture and people as well as the necessary action to cast aside any previously learned misconceptions or biases.

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Mona's cultural trainings and workshops are perfect for leaders and managers working in global/multicultural environments, professionals moving to a new country for work, team members working in international organizations, business people traveling to foreign countries for work, stakeholders working with clients and colleagues from diverse backgrounds, and plenty of other professionals working across cultures.

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In today's world, it is so important for individuals and businesses to understand the various cultural components of societies and how they play a role in the overall advancement of society and the world. Over the years, I have worked with over 125 different nationalities. I also speak 6 languages and have been exposed to a wide variety of cultures while traveling throughout the world.

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Visit www.MonaLou.net for more information!