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Could Google\u2019s heavy initial focus on residential subscribers, while putting the business community on the backburner, shortchange KCK\u2019s and KCMO\u2019s economic development hopes? Cultivating startups is a plus. But mid-size and large cities boost local economies by making existing companies of all sizes stronger, as well as attracting larger companies to town.\n Learn how a Kansas City, MO ISP is filling in the gaps with a combination of gigabit wireless (yes, wireless), back-end infrastructure and a business market focus. Computers & Tele-comm CTO Graeme Gibson lays out a game plan for delivering gigabit services that go to the heart of economic development, and in a way that increases odds for financial sustainability.\n\n Gibson breaks it down for listeners:\n *\xa0 The right service offerings increase business adoption rates;\n *\xa0 Segmenting your business market and communicating effectively matters;\n *\xa0 Why it makes sense marketing wireless services to businesses;\n *\xa0 Decisions about infrastructure such as Network Access Points (NAPs), data centers and backup sites directly impact the bottom line.