In this podcast episode I go back to China, virtually! I chat with Lawrence Lin, a Chinese podcast industry expert. He shares all about the exciting opportunities for podcasting AND other audio mediums in China. We discuss the current landscape and emphasize the growing popularity of podcasts in major cities like Shanghai and Beijing. Additionally, Lawrence compares the evolving monetization strategies of these mediums and the prospects for advertisers to target specific audiences as the audio space evolves.
Lawrence: https://www.linkedin.com/in/lawrencelin01
Geopats episode with Hao Wu: https://www.buzzsprout.com/2039972/11201523
\U0001f440 Coffeelike Podcasting newsletter: https://coffeelike.substack.com/
\U0001f409 Work with Steph: https://www.stephfuccio.com/workwithme.html
\U0001fa90 Podcasting webinars: https://stephfuccio2022.gumroad.com/