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EIM is not a technology issue alone, it encompasses equally important organizational, governance and process aspects that have to be derived from an overarching vision and strategy. In this session, we will explore how these foundational aspects of EIM drive program success by guiding organizational choices. \u2022 What is the EIM framework and what are its components? \u2022 How can organizations use the framework to guide their EIM and MDM programs? \u2022 What are the activities that underpin the definition of an EIM program? Visit http://eod.gartner.com/event/mdm9 to view more recorded sessions from Gartner\u2019s Enterprise Information & Master Data Management Summit, 2015.