Turning your company\u2019s capabilities into a compelling story that leaves an indelible impression is one of the toughest things for marketers to pull off. We decode the structure of great brand storytelling and provide a foolproof framework for even the most obscure brand promises.Visit http://eod.gartner.com/event/gml1 to view more \nrecorded sessions from Gartner\u2019s \nDigital Marketing Conference, 2015.