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CIOs and IT leaders have largely focused on managing information technology. With the increasing focus on digital business, we find that technology spend is occurring in most parts of the enterprise. A clear understanding of how technologies are evolving is necessary to determine who should have budgetary responsibility for it. \u2022Digital technology spend, driven largely by digital marketing, are increasing rapidly. \u2022CIOs are often not involved in digital technology spending decisions. \u2022A misunderstanding of the different types of digital technology spend exists, creating confusion regarding who should budget for it. Visit http://eod.gartner.com/event/bam23 to view more sessions from the Gartner IT Financial, Procurement & Asset Management Summit, 2015.