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In this episode Ledge sits down with Michael Weissman, 10-time entrepreneur, career high tech executive, and consultant to such tech allstars as Apple, Amazon, Adobe, and more.

Michael\u2019s current adventure is Synchy, an advanced adtech product that delivers product advertising right alongside the product purchase experience, following on the success of Amazon\u2019s ad network, and building a next generation enhancement to the concept.

Michael asks the compelling question, \u201cWhy is the best advertising OFF of the retailer\u2019s website?\u201d And furthermore, \u201cWhy is the worst advertising ON baked into the retail experience?\u201d

When it comes to culture, Michael doesn\u2019t hold back. He and his team have a strict code of constructive disagreement they use not in order to be right, but in order to get better. It\u2019s made them a strong, effective unit for more than 6 years.

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