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Build it and they will come, right? Wrong. Search Engine Optimization is a key component of how people will discover your website or application. In this episode, we are joined by Netflix engineer, Cole Turner to talk with us about the importance of SEO and ways to improve your ranking in search engines.\n\nGuests:\nCole Turner - @coleturner\n\nPanelists:\nRyan Burgess - @burgessdryan\nStacy London - @stacylondoner\nJem Young - @JemYoung\n\nPicks:\nCole Turner - Awake\nCole Turner - Goldbelly\nRyan Burgess - Coola sunscreen\nRyan Burgess - Bose 700 headphones\nJem Young - Drivey.js\nJem Young - The Titan Games\nStacy London - The Difference - Jon Hopkins Remix by Flume, Toro y Moi, Jon Hopkins\nStacy London - Puzzle - Trentem\xf8ller Remix by TOM And His Computer