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Join Steve Rockwood for another edition of Factoid Friday! This week's factoids include:

Digital Marketing Factoid #557: 71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others.

Digital Marketing Factoid #558: 75% of consumers expect a consistent experience wherever they engage.

Digital Marketing Factoid #559: Video is shared 1,200% more than both links and text combined.

Digital Marketing Factoid #560: Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%

Digital Marketing Factoid #561: 46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops.

Digital Marketing Factoid #562: The average person consumes 11.4 pieces of content before making a purchasing decision.