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The latest trend in marketing is story marking.\xa0 Telling your story in a way that unique, honest, and in a way that resonates with your target market. \xa0

But not all stories are created equal.\xa0 And not all stories should be told by anyone.\xa0 Because a good story told poorly is in affect a bad story. \xa0

So what makes a good story? \xa0

It's a bit like pornography; you know a good story when you hear it. \xa0

But at it's core good stories take us on a journey.\xa0 They are easy to follow and resonate with us emotionally.\xa0 Good stories are often concise and have a clear theme, which also makes the stories shareable.\xa0 Which is something that benefits you as a brand, if your customers can easily retell your story to their friends.

In today's show I am joined by marketer Marty McDonald to talk about story marketing.

Marty is Creative Director and Founder of egg in Seattle, a 12-year-old (and the first) communications firm focusing exclusively on sustainable brands.\xa0 He has over 20 years of national ad agency experience, and he knows his stuff.\xa0 You'll like this one.

Learn more at permaculturevoices.com/marty