Ben and James discuss Facebook\u2019s current crisis, and why almost everyone misunderstands what the company did wrong: the problem isn\u2019t advertising, it was Facebook\u2019s desire to be a platform. Presented by WordPress.com: Get 15% off on a new site by visiting WordPress.com/Exponent. Links James Allworth: What the F*** Was Facebook Thinking \u2014 Medium Ben Thompson: The Facebook Brand \u2014 Stratechery Ben Thompson: Tim Cook\u2019s Unfair and Unrealistic Privacy Speech \u2014 Stratechery Mark Zuckerberg\u2019s Reckoning: \u2018This Is a Major Trust Issue\u2019 \u2014 The New York Times Ben Thompson: Mobile Makes Facebook Just an App; That\u2019s Good News \u2014 Stratechery Nicholas Thompson: \u2026 Continue reading Episode 146 \u2014 Facebook\u2019s Real Mistake