Ben and James discuss the importance of the user experience in not only avoiding disruption but also in building dominant companies. It\u2019s a key component of Aggregation Theory This episode is sponsored by Wealthfront. See recommended portfolios and get up to $15,000 managed for free by visiting Wealthfront.com/Exponent. Links James Allworth: Measure What Matters \u2014 Exponent Ben Thompson: Airbnb and the Internet Revolution \u2014 Stratechery Ben Thompson: Why Uber Fights \u2014 Stratechery Ben Thompson: Stop Doubting the iPhone \u2014 Stratechery Hosts Ben Thompson, @benthompson, Stratechery James Allworth, @jamesallworth, Harvard Business Review Podcast Information Feed iTunes SoundCloud Twitter Feedback Sponsorship Inquiry