Urban Online: Rebranding Local Business

Published: July 17, 2017, 7:24 p.m.

An estimated half of all small businesses in the United States have little-to-no online presence. So, in collaboration with Rebrand Cities, the ExCITe Center will be partnering with the West Philadelphia Corridor Collaborative and the Lancaster Avenue 21 business association to help Philly entrepreneurs get their businesses online. This podcast explores ExCITe's engagement with Rebrand Cities, talking to John Maeda, a key collaborator in the Rebrand Cities project and the Global Head of Computational Design and Inclusion at Automattic; Brandon Morton, the ExCITe Center's AppLab Manager; and Kwaku Botang, the Executive Director of the Lancaster Avenue Business Association. Hosted by Alex Jones.