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Today we have Staffan Helgesson with us. Staffan is the founder of Creandum, a European early stage venture firm with no appointed headquarter but offices (or hubs as they call them) in Sweden, London, Berlin and San Francisco. Creandum just turned 20 years and are investing out of their 6th fund which is a $500m fund to back founders and companies across Europe. In addition to Europe they invest in European diaspora founders in the US.

The firm is a generalist investor but have organised themselves in six main verticals; Health, Climate, Technical SaaS, Application SaaS, Fintech and Consumer, where they spend most of their time.

Creandum has approximately $2 Bn under management and have done close to 150 investments over the years with notable investments including Spotify, Klarna, Trade Republic, Pleo, Bolt, iZettle, Cornershop, depop, Kahoot!, Taxfix, Kry and Factorial. At Creandum, Staffan leads the climate vertical and is also very active investing in Saas companies.

Chapters
00:00:00 - Introduction to Staffan and Creandum
00:01:52 - From Small-Town Origins to Silicon Valley Inspiration
00:03:49 - Loving Niche Sports and Venture Capital in Europe
00:05:47 - The European Investing Advantage & Time as a Solution
00:09:35 - Staffan\u2019s Pivotal Moment
00:11:37 - The Importance of Bold Ideas and Drive
00:13:45 - The Importance of User-Centric Design and Delighting the End User
00:15:35 - Focusing on the Top Companies
00:17:34 - Combining Transformational Change and Hearing the Train
00:19:29 - Investing in the Future of Electric Vehicle Charging
00:21:14 - The Benefits of Electrification and the Future of EVs
00:23:26 - Shout Out to Co-Investor Angel or LP
00:25:18 - Shout out to Creandum during a difficult time
00:27:14 - Building a Franchise
00:29:12 - Building a Firm for Institutions
00:30:59 - Sustainable Competitive Advantage in Venture
00:32:52 - Gut Feeling and Logical Analysis
00:34:46 - The Importance of Gut Feeling in Decision Making
00:36:58 - Approaching Tier One Institutions
00:39:10 - Europe's New Beginnings