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Today we are happy to welcome Diana Florescu and Piyush Puri. Diana is the CEO and Founder of mediaforgrowth, a media for equity advisory firm, specialised in Series A to pre-IPO media capital fundraising. Piyush leads the Brand Capital International team in Silicon Valley as Vice President of BWI, the strategic investment arm of The Times Group \u2013 India\u2019s largest multimedia conglomerate.


In this episode you\u2019ll learn:


- How media for equity came to existence as a category of venture investing and why media companies are increasingly active in the space

- The story of Times Group of India and its journey to investing media capital in more than 900 brands over the last 18 years

- What the typical media for equity deal looks like and how media is priced in such deals