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In this podcast Shane Hastie, Lead Editor for Culture & Methods, spoke to Ramon Harrington of Vistaprint about his QCon New York talk on Rapid Prototyping.\n\nWhy listen to this podcast:\n\n\u2022\tPutting engineers in front of customers and having conversations results in far better understanding and empathy for the customer\u2019s needs\n\u2022\tBe prepared to launch before you\u2019ve built everything you think the product needs in order to avoid building features people don\u2019t want\n\u2022\tIn engineering there is often a \u201cright\u201d answer, in product identification there isn\u2019t \u2013 you don\u2019t know until you try it out\n\u2022\tLaunching early with a reduced feature set can result in more engaged customers because their important problems are addressed first, and the product will be improved incrementally\n\u2022\tSometimes the software that you don\u2019t write is more important than the software that you do write\n\nMore on this: Quick scan our curated show notes on InfoQ http://bit.ly/2qfuJQ7\n\nYou can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq\n\nSubscribe: www.youtube.com/infoq\nLike InfoQ on Facebook: bit.ly/2jmlyG8\nFollow on Twitter: twitter.com/InfoQ\nFollow on LinkedIn: www.linkedin.com/company/infoq\nCheck the landing page on InfoQ: http://bit.ly/2qfuJQ7