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This is the Engineering Culture Podcast, from the people behind InfoQ.com and the QCon conferences.\n\nIn this podcast, Shane Hastie, InfoQ Lead Editor for Culture & Methods, talks to Melissa Perri, a UX and Product Management expert and founder of Produx Labs.\n\nWhy listen to this podcast:\n\n - Put value first \u2013 it\u2019s not about building more stuff but making sure we build the right thing for the right people\n - Product ownership is about optimising value for the organisation\n - Managers need to understand their role in product management\n - Identify outcomes and define pirate metrics for success\n - Empower teams to achieve the outcomes, not deliver features\n\nNotes and links can be found on InfoQ: http://bit.ly/melissa-perri\n\n3m:45s Management should communicate the metrics and goals to the product owner and let them work with the delivery team(s) to figure out how to achieve them\n\n4m:20s Product owners told to make decisions but not actually empowered to do so\n\n4m:35s Focus on training the managers on what they need to do to effectively support product ownership and how to communicate clear boundaries and goals\n\n5m:20s A product strategy is not a plan\n\n5m:55s Common approach is for managers to define the features and roadmap instead of identifying and communicating the goals, and trust the teams to figure out the best way to achieve the goals\n\nQuick scan our curated show notes on InfoQ: http://bit.ly/melissa-perri\n\nYou can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. http://bit.ly/2cMnjfW