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This is the Engineering Culture Podcast, from the people behind InfoQ.com and the QCon conferences.\n\nIn this podcast, Shane Hastie, InfoQ Lead Editor for Culture & Methods, talks to David Hussman, founder and \u201cThe Dude\u201d from DevJam and CardBoard It!, a tool for story mapping.\n\nWhy listen to this podcast:\n\n - Put value first \u2013 it\u2019s not about building more stuff but making sure we build the right thing for the right people\n - Dude\u2019s Law: Value = Why / How\n - Identify the impact that a product needs to make on someone\u2019s life\n - Constrain complexity using thin slicing and \u201cminimum viable learning\u201d\n - Have an intentional discovery-delivery cadence to speed up the learning cycles \u2013 design and delivery sprints tightly coupled\n - \u201cDone\u201d is not enough \u2013 value is only delivered when the item has been validated with real customers\n - Validation can happen in both discovery and delivery\n\nNotes and links can be found on InfoQ: http://bit.ly/2eegjYf\n\n - 1m 41s Introducing \u201cDude\u2019s Law\u201d: Value = Why divided by How.\n\n - 3m 05s Think about the intent, not the process, when looking at product development.\n\n - 3m 17s Focus on Product over Process and finding the intent, identifying the impact that the product will have.\n\n - 3m 30s Large \u201ctransformations\u201d are often never-ending and not very successful; successful products come from finding the thing that impacts someone \u2013 that makes someone\u2019s life better.\n\nMore on this:\n\nQuick scan our curated show notes on InfoQ. http://bit.ly/2eegjYf\n\nYou can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. http://bit.ly/2cMnjfW