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In this podcast Shane Hastie, Lead Editor for Culture & Methods, spoke to Shannon Mason, Laureen Knudsen and Steve Wolfe about a wide range of topics from agile marketing to using data effectively to drive strategy, to organisation incentives and neuroscience. \n\nWhy listen to this podcast:\n\n\u2022\tWhile there are differences in the application of agile ideas in different domains, the principles apply across the board \n\u2022\tAn effective agile environment produces good data for executive decision making\n\u2022\tTo be able to use the data effectively the culture needs to support psychological safety\n\u2022\tAgile adoption forces organisations to confront dysfunctional practices \n\u2022\tThe shift from seeing oneself as the individual contributor to part of a collective group who achieve success together is very hard\n\u2022\tDefine your ways of working so they work with how people\u2019s brains work, and there is no single process which works for everyone or every area of the organisation\n\nMore on this: Quick scan our curated show notes on InfoQ https://bit.ly/2rtRc9m\n\nYou can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq\n\nSubscribe: www.youtube.com/infoq\nLike InfoQ on Facebook: bit.ly/2jmlyG8\nFollow on Twitter: twitter.com/InfoQ\nFollow on LinkedIn: www.linkedin.com/company/infoq\nCheck the landing page on InfoQ: https://bit.ly/2rtRc9m