Gen Z wants you to take political action, one TikTok at a time

Published: May 24, 2024, 9 a.m.

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Gen Z is over it. The youngest generation of adults is inheriting a climate crisis, the ongoing fallout from a global pandemic, a polarized political landscape, and a tenuous economic reality.\\xa0 And many Gen Z members, a generation more likely to identify as progressive than conservative, are ready for something to give.

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Enter: Gen Z for Change \\u2014 a youth-led non-profit that brands itself as, "the place where the creator economy and progressive politics intersect on social media." The group leverages a hundreds-deep network of social media creators to spread calls to action over TikTok. They\'ve also pulled on the programming expertise within their team to develop a cach\\xe9 of semi-automatic tools that take the guesswork out of engaging with their political agenda.

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Their latest tool, "Ceasefire Now!!" takes these efforts one step further \\u2014 resulting in, by Gen Z for Change\'s count, two million emails calling for a ceasefire in Gaza hitting the inboxes of elected representatives in Washington every day.

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