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From buying the perfect present to finding the right outfit for the occasion, weddings are expensive to attend, especially if you\u2019re in the wedding party. According to Global News, 30% of Canadian bridesmaids spend more than $500 on a friend\u2019s wedding, and 20% have spent more than $1000. To us, these estimates seem low, especially once you factor in destination weddings or the cos of bridal showers and the bachelorette party. Today, we\u2019re speaking with an entrepreneur who aims to make weddings more affordable. Her business combines formalwear with the ease of ordering online. Mallory McKewen is the founder and CEO of BridesMade, a Canadian startup that enables wedding parties to rent and return bridesmaids dresses as opposed to purchasing them outright. In this episode, we continue our conversation on the sharing economy, our changing attitude towards ownership, and the generational differences in wedding culture.Follow Electric Runway on Instagram --> https://www.instagram.com/electric_runway/Follow us on Twitter --> https://twitter.com/Electric_RunwayBlog Post for this Episode --> https://electricrunway.com/rent-dont-buy-your-bridesmaid-dress/More info on BridesMade --> https://bridesmade.ca/Follow BridesMade on Instagram --> https://www.instagram.com/bridesmade.ca/