TurnTo Founder On Using Past Customers For New Sales

Published: May 22, 2014, 10:30 p.m.

Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical Ecommerce’s Kerry Murdock.