TopTenWholesale.com CEO On Vertical-Search PPC Opportunities

Published: May 22, 2014, 6:24 p.m.

ALTMany ecommerce merchants run pay-per-click ad campaigns on the major search engines. But Jason Prescott, CEO of Toptenwholesale.com, argues that merchants can obtain a higher return-on-investment by advertising on specialized virtual search engines. He discuss this with Practical Ecommerce’s Kerry Murdock.