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Native Deodorant Founder on Scaling to $100 Million in 2 Years

Published: Oct. 9, 2020, 3:12 p.m.

Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. "We had a pretty mediocre product," Ali told me. "We understood that people were looking for [aluminum-free deodorant] and were willing to pay a higher price point for it. But our first attempt wasn't that good."