How To Spend $700,000 On A Domain Name

Published: May 22, 2014, 9:49 p.m.

Most ecommerce merchants own several domain names, perhaps buying and selling them as opportunities occur. One merchant in Missouri just purchased a domain name. He paid $700,000 for it. The domain is RunningShoes.com, the merchant is Chad Weinman of Cat5 Commerce — owners of MilitaryGear.com, TacticalGear.com, HikingBoots.com, among other sites — and he joins Practical Ecommerce’s Kerry Murdock to discuss it all.