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The ability to target consumers is important for many ecommerce businesses. In fact, many businesses could benefit greatly from knowing where a consumer lives, so that the offer, and even the language, can be tailored to that geographic area. Well, there’s a company that provides that level of targeting to online merchants. It’s called Digital Element and its co-founder and chief operating officer is Rob Friedman, who joins Practical Ecommerce’s Kerry Murdock.