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ChannelAdvisor CEO on the New Facebook Buy Button
Selling products on third-party websites is not new. What is new is the so-called Facebook Buy button, which allows ecommerce merchants to sell their products potentially on that platform. There is no better expert on third-party selling than Scot Wingo, the long-time CEO of ChannelAdvisor. He speaks with Practical Ecommerce on the Facebook Buy button, among other multi-channel selling topics.