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Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera\u2019s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level!\n\nCheck out our Sponsors:\nQuince - Go to Quince.com/earn for free shipping on your order and 365-day returns.\nBetterHelp - Get 10% off your first month at BetterHelp.com/LORI today.\nHelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn.\nFound - Try Found for free at Found.com/EARN.\n\nHIGHLIGHTS\n00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe.\n03:00 How SoulCycle shaped Jera\u2019s approach to social media.\n10:00 Which platform should I focus on, Instagram or TikTok?\n16:00 How to find the perfect content style for your brand.\n20:45 What is your content strategy for naturally selling on social?\n26:00 Hard selling vs. soft selling on social media.\n28:30 How TikTok\u2019s algorithm and FYP improve your content and engagement.\n35:00 The course to master your video editing skills.\n37:45 Why do apps like CapCut offer more control?\n40:00 Why going viral isn't always beneficial for your brand.\n44:45 Jera\u2019s top tip to succeed on TikTok.\n\nRESOURCES\nCheck out the BONUS CONTENT HERE!\nCheck out Jera's Course - The Video Editing Rodeo\xa0HERE\nGet gl\u014dci HERE Use code: HAPPY at checkout for 25% off!\nText DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.\nSign up for GrowthDay - https://www.growthday.com/lori?via=harder\nWatch on YouTube - @LoriHarder\nMy book: A Tribe Called Bliss\n\nFOLLOW\nFollow Jera IG: @jera.bean\nFollow Jera TikTok: @jera.bean\nFollow me: @loriharder\nFollow Earn Your Happy: @earnyourhappy\nFollow gl\u014dci: @getgloci\nGirlfriends & Business: @girlfriendsandbusiness