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Businesses that prioritize copywriting see 300% more conversions than businesses that don't, and today\u2019s guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience.\xa0\n\nWe discuss how to develop the voice of your brand and create consistent messaging that\u2019s tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch on trends in the influencer marketing space.\xa0\n\nKelsey has so much wisdom when it comes to writing and marketing, so you don\u2019t want to miss this strategic conversation!\xa0\n\nIN THIS EPISODE, WE TALK ABOUT:\n\nWhere to get started with crafting and dialing in your language\xa0\n\nThe easiest way to be a more concise and effective writer\xa0\n\nWhy it\u2019s crucial to do personal development work when you\u2019re building a brand\xa0\n\nKelsey\u2019s #1 tip for writing social media bios and captions\xa0\n\nCreative ways to boost your customer testimonials\xa0\n\n\nRESOURCES\n\nThanks to Soul CBD for sponsoring the show! Get 15% on your order at mysoulcbd.com/lori.\n\nLearn How To Write Anything For Your Business (That Actually Converts!) Even If You\u2019re *Not A Writer*\n\nSign up for The Spritz newsletter at litepink.com!\n\nText DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.\xa0\n\n\nCONNECT WITH KELSEY\xa0\nCheck out Kelsey\u2019s free downloads and other offerings: kelseyformost.com\xa0\nFollow Kelsey: @kelsey.writes\xa0\n\nCONNECT WITH LORI\nFollow me: @loriharder\nFollow Lite Pink: @drinklitepink\nFollow Earn Your Happy: @earnyourhappy\nFollow Girlfriends & Business: @girlfriendsandbusiness\nListen to Girlfriends & Business