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We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click!\xa0\n\nIN THIS EPISODE, WE TALK ABOUT:\n\nThe reality of lead conversion rates\xa0\n\nWhy buying email lists doesn't necessarily mean more sales\xa0\n\nOne of the best ways to be intentional about your message\xa0\n\nThe right balance between adding value and selling to your audience\xa0\n\nHiring experts who can help you reach your goals faster\xa0\n\n\nRESOURCES\n\n\nDM the word LEADS to Chris to get his list of 270 unique opt-in ideas!\xa0\n\nText ROUNDTABLE to 310-421-0416 to get on the VIP list for the next roundtable strategy sessions.\xa0\n\nSign up for The Spritz newsletter at litepink.com!\n\nText DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.\xa0\n\n\nCONNECT WITH LORI\nFollow Lori: @loriharder\nFollow Lite Pink: @drinklitepink\nFollow Earn Your Happy: @earnyourhappy\nFollow Girlfriends & Business: @girlfriendsandbusiness\nListen to Girlfriends & Business\n\nCONNECT WITH CHRIS\nFollow Chris: @chriswharder\nVisit Chris\u2019 Website: https://chrisharder.me\xa0\nListen to The Chris Harder Show