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Social media ads and traditional PR can be so expensive these days that you have to think outside the box when it comes to getting your name out there, especially as a startup. Lauren and I share ten creative ways that we\u2019re using to get people talking about Lite Pink. We discuss why we love text lists, creating opt-ins for Earn Your Happy listeners, and why I decided to write a book while simultaneously launching Lite Pink. I talk about where I see alot of early entrepreneurs get stuck and why it\u2019s more important to just put something out there instead of constantly tinkering with it until it\u2019s \u2018perfect.\u2019 Lauren and I also touch on how we\u2019re working on overcoming negative self-talk and constantly comparing ourselves to other brands who seem to have it all figured out. Note to self: no one actually does!\xa0\n \xa0\n IN THIS EPISODE, WE TALK ABOUT:\n Recharging on a girls trip in Napa\xa0\n Getting strategic about a podcast tour to reach adjacent audiences\xa0\n Utilizing text lists for R&D\xa0\n The importance of tangible in-person experiences\xa0\n The crossovers and differences between my personal brand and Lite Pink\n What we\u2019re most excited about when it comes to launching an app\xa0\n Getting into the TikTok space\xa0\n Accepting that you can\u2019t excel at everything\xa0\n \xa0\n RESOURCES\n Sign up for The Spritz newsletter at litepink.com!\n Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!\n \xa0\n CONNECT WITH LAUREN\n Follow Lauren: @thelivelylo\xa0\n \xa0\n CONNECT WITH LORI\n Follow me: @loriharder\n Follow Lite Pink: @drinklitepink\n Follow Earn Your Happy: @earnyourhappy\n Follow Girlfriends & Business: @girlfriendsandbusiness\n Listen to Girlfriends & Business