Podcasts Culture DMT 1-2-1 Ep.25: F# - Brands, Consumers & Music

Ep.25: F# - Brands, Consumers & Music

Published: Sept. 5, 2013, 11:06 p.m.

This week on the DMT 1-2-1 show I had the pleasure to welcome Dan Merritts and Pete Jimison, respectively CEO and COO at the company F# (http://www.efsharp.com).

F# connects brands and consumers through music in an advertising environment. The company has worked closely with Spotify and other platforms to create interesting, engaging campaigns for the likes of One Direction, Adidas, Absolut, Pitch Perfect, Twix, Marriots, Best Buy and World of Warcraft. We talk about the evolution of the company, the types of advertising campaigns they run, the mobile experience and much more...

Here a few links to some of the company's recent campaigns:
- One Direction
- Absolut Ireland
- Poland Spring

I really hoe you enjoy the show, have a great week and 'till next time!