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In a week brimming with nuggets of insight, we begin with the importance of building good relationships with clients and how it makes work experiences much more enjoyable. We emphasise managing expectations from the outset. Tired of billing by the hour? Project or value based pricing might help you level up. 

Special attention is given to positioning in our industry, and the role messaging plays in rising above the noise. At the end of the day, you want to be known for creating something valuable for a distinct audience.

In focusing on your area of expertise, you may need to reject projects to provide room for the right opportunities. We discuss when to say that scary, but often empowering, response to job requests: “No”.