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This week we discuss pricing with Corey Dodd, founder and operator of boutique graphic design studio Elk Creative. So how much should you charge for a logo? Or for a website? What if a client doesn’t have the budget available? When should we talk about money with a prospect?

The truth is, there isn’t a single approach that will work every time. A range of factors will determine which way to go. But there are some tips we can share with you from our personal experiences. Tune in to find out.

Lil nugs:

• Calculate minimum fees before going into a conversation with a potential client. Always discuss price during the first conversation.
• It’s okay to not work on every project opportunity that comes through. The budget isn’t always available. Sometimes the fit just isn’t there. It is better to identify this early.
• If putting together a fixed bid based on hours, consider all of the factors that go into executing the project, like communications, project management, revisions, etc.
• Say a price before showing a price. Price should be spoken about with a prospect before a number appears in a proposal

Episode resources:

• Win Without Pitching - Blair Enns
• Price anchoring
• Never Split the Difference - Chris Voss
• Ditching Hourly - Johnathan Stark
• 2Bobs - Conversations on the art of creative entrepreneurship