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This week we are joined by Andrew Kerton, co-founder of Lynx Digital and Nick’s business partner to discuss goal setting. What are some great goal setting techniques? What are some approaches to avoid? Should we set goals at all?

Lil nugs:

• External accountability can be the most powerful factor when it comes to achieving a goal. If you work on your own, find a person to partner up with for goal setting
• A good way to test the clarity of a project - can it be explained to a 5 year old and, can they determine whether or not it succeeded?
• Goals need to align with our own values. If they are based on what someone else wants, chances are we won’t be as passionate about achieving them

Episode resources:

• New Rules of Management - Peter Cook
• Scrum - The Art of Doing Twice The Work in Half The Time
• Creative Strategy and the Business of Design - Douglas David