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Nick and Tom discuss the pros and cons of using a colour palette generator. While they are a good starting point, to create distinct visual communication you need to push further. 

Nick provides an introduction to additive vs subtractive color outlining the differences between each. In each case anticipating where colour will appear (in both digital and physical environments) is important for a cohesive brand experience.

Tom touches on how colour is part of a larger design system. Colour is a cog in the engine. Alone it is meaningless. But when partnered with other components of a design system, it makes a brand’s motor roar.