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In the run up to Apple\u2019s media event on March 9th I keep hearing the phrase \u2018Gold Rush\u2019 over and over again. Today I unpack that concept and whether it might apply to the Apple Watch.\n\nThe Phases of Gold Rush:\n\n\nThe Rumor\nThe Legend\nThe Rush\nThe Reality\n\n\n\nLuck = Opportunity + Preparation\n\n\nMy WatchKit Series\nScott Forstall, \u201cWhole new Gold Rush\u201d\nThe California Gold Rush\nTrism\nWatchCon 2\n\n\n\nThere is unfortunately no shortcut to gaining expertise in a subject. You can only truly understand something by working on it, by immersing yourself in it, by building terrible prototypes and throwing them away. You cannot throw away what you haven\u2019t made.