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I will be at NSConference next week, if you are a listener of the show please make sure you find me and say hi.\n\nContinuing my series of Towards a Better App Store, trying to find practical suggestions for how we could improve the App Store. Today I\u2019m going to focus on Search.\n\n\nPhysical Design: Make the cards interface for search optional (if not eliminated).\nRanking: Rewards or punish applications based on objective measures. For example, recently updated, crash frequency, refund requests, reviews, etc.\nCuration: While still algorithmically based periodically vet the most popular keywords to ensure good relevance.\nPower Search: Add the ability to filter and manage search results to more finely tune the results.